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25% of the gross sale from each "Seed of Hope" pin supports the National Foundation for Cancer Research. The NFCR provides "seed funding" to worldwide scientists working to find a cure for all types of cancer. Established in 1973 by Nobel Laureate Albert Szent-Gyöorgyi, M.D. and entrepreneur Franklin Salisbury, Sr., the Foundation supports cancer research from a scientific perspective leading to better prevention, earlier diagnosis, new treatments, and ultimately, cures for cancer.
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